Motivation in business survey response behavior: Influencing motivation to improve survey outcome

In this dissertation we have gained theoretical and empirical insights into the concept of motivation in relationship to the business and organizational survey task.

The research has led to a number of recommendations on how to improve organizational survey and communication design to enhance motivation and herewith improve response rates and data quality and diminish burden complaints by businesses and other types of organizations. With this knowledge, now we can not only start improving motivation of organizations and respondents in organizational surveys, but we have also laid the base upon which to continue further research on motivation in organizational surveys, continuing to fill the gap between what is known in other disciplines about motivation and how this can be applied to organizational survey research.

Both qualitative and quantitative analysis techniques were used, as well as different types of data. By using different data types and analysis methods complementarity and validation of the results of the different chapters is achieved. Literature research was also part of the endeavor of bringing in more knowledge on motivation into the field of business and organizational survey methodology.

Torres van Grinsven, V. (2015). Motivation in business survey response behavior: Influencing motivation to improve survey outcome. Dissertation, Utrecht University, doi:10.13140/RG.2.2.18293.04324.