Consumers gloomier than ever in July

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© Hollandse Hoogte / Richard Brocken
Consumers are slightly more gloomy in July than they were in June, breaking the consumer confidence record low for the third time this year. In July, consumer confidence is -51, compared to -50 in June. Consumers’ sentiment about the economy and willingness to buy reached an all-time low as well.

At -51, the consumer confidence indicator in July is positioned well below its long-term average over the past two decades (-9). The indicator reached an all-time high (36) in January 2000 while the all-time low (-51) was reached in July 2022. CBS has been measuring consumer confidence since April 1986.

Consumer confidence, seasonally adjusted
yearmonthbalance (average of the component questions)
2018August21
2018September18
2018October15
2018November13
2018December9
2019January1
2019February-2
2019March-3
2019April-3
2019May-3
2019June-1
2019July1
2019August-1
2019September-2
2019October-1
2019November-2
2019December-2
2020January-2
2020February-2
2020March-3
2020April-23
2020May-31
2020June-27
2020July-26
2020August-29
2020September-28
2020October-30
2020November-26
2020December-19
2021January-19
2021February-19
2021March-18
2021April-14
2021May-9
2021June-3
2021July-4
2021August-6
2021September-5
2021October-10
2021November-19
2021December-25
2022January-28
2022February-30
2022March-39
2022April-48
2022May-47
2022June-50
2022July-51

Consumers never before so pessimistic about the economic climate

Consumers are slightly more pessimistic about the economy in July than they were in June. This component indicator stands at -71, compared to -69 in June. Consumers have not been so pessimistic about the economy since the beginning of the time series in 1986. They are gloomier about the economic situation over the past twelve months, but slightly less negative about the economy in the next twelve months.

Willingness to buy at historically low level

Consumers’ willingness to buy stands at -38, compared to -37 in June. This is also the lowest level ever recorded. Consumers are slightly more pessimistic about their financial situation in the next twelve months, while their opinions on the financial situation in the past twelve months are virtually the same as in June. They also find the time for making large purchases even more unfavourable than in the previous month. Never before have consumers been so negative about this as in July 2022.

More and more consumers classify price increases as sharp

In the monthly consumer survey, there are also questions that are not related to consumer confidence, about prices for example. In July, 79 percent of consumers have classified the price increases in the past year as sharp. This is the highest percentage since the beginning of the time series in 2017. However, the percentage expecting inflation to accelerate in the coming twelve months (25 percent) is lower than in the previous month (31 percent).

Consumers considering price increases as sharp
jaarmaandpercentage (%)
2018August24
2018September23
2018October23
2018November22
2018December23
2019January21
2019February30
2019March37
2019April37
2019May40
2019June36
2019July40
2019August37
2019September37
2019October32
2019November30
2019December29
2020January32
2020February33
2020March25
2020April18
2020May15
2020June18
2020July21
2020August22
2020September18
2020October18
2020November16
2020December17
2021January16
2021February19
2021March21
2021April19
2021May24
2021June33
2021July40
2021August37
2021September43
2021October48
2021November53
2021December55
2022January57
2022February66
2022March67
2022April71
2022May73
2022June77
2022July79